Stokes Valley News Online Real Estate Report
February 2002

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WHY ADVERTISE?

So you've finally taken the plunge and decided to sell your much loved home. The next step is to tell the world about it, which essentially means advertising your property.

Why is it so important to advertise your home? According to Mr Peter Campbell of L.J. Hooker Stokes Valley, a comprehensive advertising plan will give your home a much better chance of selling in the quickest time-frame, and will help you achieve the highest possible price for your property.

"There are various means of advertising your property, including a For Sale sign displayed in your front garden. However, at L.J. Hooker Stokes Valley we believe in a complete advertising package so that we can reach as many people as possible."

A complete advertising package should ideally encompass local and regional print media, local leaflets and mailouts, Internet advertising and shopfront advertising.

"At L.J. Hooker Stokes Valley we utilise a computer program that enables us to alert all potential buyers on our database and we send letters to residents in the surrounding area," he said.

Internationally recognised advertising guru, Ian Grace says that agents are providing a disservice to their clients by not offering them the full spectrum of the 'media mix'. "By investing a few hundred dollars you will more than likely make thousands because you will inevitably attract more people to the property. Vendors who don't invest in a selective and effective advertising program run the risk of their property for sale being the best kept secret. Repetition is vital with research showing that people respond, on average, around the third time they have seen the same ad. Therefore it is imperative to send the same message by as many media as possible. Your home is probably the biggest asset that you own and by advertising it widely you will be making a valuable investment that should be reflected in the sale price," Ian Grace said.

The experienced sales staff at L.J Hooker Stokes Valley can assist you with an advertising campaign, by putting your house on a pedestal so that potential buyers will be enticed through the doors.

"We can also advise you how to present your home for sale," Mr Campbell said.

For further information, please contact L.J. Hooker Stokes Valley on (04) 563-7731.