Advertising Policy and Pricing
Cost Effectiveness: Online advertising is one of the easiest and cheapest means by which to get your message to the community. Publishing for the web in electronic format is much simpler than for the printed page and tends to cost much less.
Eye-catching: The Internet is a colour and movement based medium leading to almost unlimited ways by which you can catch the eye of your potential customer. Viewers reading printed words online will naturally have their attention drawn to attractive, colourful or moving advertisements.
Loyalty: Visitors to this web site already have a demonstrated interest in Stokes Valley or its surrounding regions. It would be safe to assume that most would prefer to buy from those who live or work alongside them. But do they know of your business or do they need reminding of what you can do for them? Be sure local readers know who and where you are. Send the message that you take and interest in and are supportive of your local community by advertising on your community web site.
It's the way of the future: Rapidly over time, the Internet has become inextricably integrated into our daily lives. Already, more and more people are going online seeking purchasing opportunities, information, or recreation. This trend will only continue, and as such, the Internet will increasingly become the first and best place to advertise.
Flexibility: Internet advertisements are more flexible and portable than other forms. Advertisements can be changed or updated at any time, even after publication. The electronic version of your advertisement can be transported on a floppy disk or sent via e-mail, and easily forms the basis for a printed version. If we design an advertisement for you, it becomes your property to take elsewhere and use as you see fit.
Ads designed by SVN become the property of the Customer and will be made available on request as either JPG, GIF or TIFF files. Ads will be sent freely as attachments to any e-mail address specified, or sent through the post on a floppy diskette for a $10.00 fee.
Community group non-profit advertisements are designed at 15% discount, and placed on the web page for free.
Below you will find a range of sample advertisements and indicative pricing for placement. All prices quoted include G.S.T. If you already have an ad, and its dimensions differ from those described below, or if you would like an ad created and/or displayed that is different from the options below, a separate pricing agreement can be negotiated just for you. Please visit our Contacts page to get in touch with us if you'd like to talk about advertising.
Graphics can link to your web site if you prefer.
Lastly, the Stokes Valley Online team are happy to provide web design or online artwork for you even if it is not for placement with us. Please visit our Contacts page and drop us a line. Give us some idea of what you're looking for and we'll get back to you quickly to finalise exactly what you want and just how competitively we can do it for you.
You can have information and contact details for your business online all the time. Your business could be part of our Stokes Valley Business Pages section. This section is linked to from the main menu panel at the top of every page, so the link is always visible. Click Businesses and then Business Pages to see those already present.
See the Business/Business Pages link in the menu at the top of this page for examples.
Advertorials are special advertisements that resemble news articles written about your business. They are a very effective way of conveying whatever it is about you that is unique or gives you that competitive edge. They are also an excellent way to bring across a personal feel for your business, almost giving customers a "behind the scenes" look. The more customers feel they know about you and what you do, the better inclined they are to buy from you.
Look and Feel for Advertisement Design
As much as possible, we'd like to capture your business's "look and feel." Have you published advertising material before that we could look at? Does your business have a logo already that we could use or build on? Do you have some company colours? These are the sorts of questions we would need answered when we come to design your advertising. But it doesn't matter if you have none of these things; just let our creative graphics team go to work for you.
Copy for Online Business Pages and Advertorials
How is your business different? What do you specialise in? What unique message do you want to get across to potential customers? What sort of history or personnel does your business have? How do you contribute to your local community? How could we give an article about you a personal touch? These are the sorts of questions we would need answered when we come to write your online business page or advertorial. If necessary we can help by asking you some leading questions by phone, by e-mail or even in person.
How do people come to you to do business?
Whether just graphic or written, your advertising needs to be clear on where you are located, how people can find you, and how you are willing to do business. Do you encourage customers to call you by phone with orders or inquiries? Can they contact you by e-mail or online in some way? Is your fax number important to your business. We need to know these details so we can make sure they are prominent in your advertising.
If you think you might like to advertise with us, visit our Contacts page and drop us a line. Answer as many of these questions as you can, and be sure to leave us some contact details. We'll get back to you soon and take it from there.
Within these Terms and Conditions, "we" and "us" refers to the producers of Stokes Valley Online, owned and published by W.P.S. Ltd. The words "Customer" and "you" refer to the person or business placing advertising with, or requesting its creation. The definition of the words "in writing" includes e-mail, facsimile or the printed or written word.
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